A Community for Women Founders and Leaders

lead
undiluted.

A membership community for women building real businesses. Three live calls a month, a founder resource library, and a private space to think out loud with women who are actually in it — not performing it.

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This Is For You If

You already know
what to do.

  • -You have more emotional intelligence than most people in the room — and you use it to make everyone comfortable instead of moving the thing forward
  • -You keep circling a decision you already know the answer to
  • -You over-explain decisions to people who work for you, pre-apologizing for your own authority
  • -You're carrying things for other people that aren't yours to carry
  • -You're tired of women's leadership spaces that feel like performance instead of work
  • -You don't want to be harder — you want to be clearer
Who It's For

Built for women already
running it.

Undiluted isn't for everyone — and we'd rather say that up front than waste your time. Here's the actual bar.

Who it's for
  • +You're a woman and the founder or majority owner of your business, or in a leadership position at your company.
  • +Your business is doing $1M+ in annual revenue.
  • +You want a working room — strategy, peers, and honesty — not another networking group.
Who it's not for
  • Businesses under $1M in revenue — we'll point you to where to start.
  • Anyone looking for inspiration, a course to consume, or a mixer.
  • People who aren't ready to show up and do the work monthly.
Meet the Founders

The women behind
the room.

Christina Gentry
Christina Gentry
Dayton, Ohio · Founder, Vasana + Luxe Omni

Six years of coaching and over 20 of building businesses. Found herself shrinking in the same rooms she was supposed to be leading — over-explaining, absorbing everyone else's comfort, leading at 70%. Built the frameworks to stop. Now helps other women do the same.

Christine Boisseau
Christine Boisseau
Canada · Coach + Leader

Hit the same walls. Found herself overexplaining, overthinking, shrinking in spaces she'd earned the right to take up. Spent too long in women's groups that stayed surface-level. Done with that. Here for the real conversation.

Learn more about us →
Inside the Membership

Everything you need
in one room.

Membership is by application. Once you're in, your monthly fee unlocks the whole thing — the calls, the resources, and the community.

01 — Live Calls
3 Calls / Month

Masterminds, workshops, and founder office hours on the calendar every month. Show up, get unstuck, keep moving.

02 — Resources
Founder Library

Templates, guides, and playbooks across fundraising, marketing, operations, and leadership — built for how women actually build.

03 — Community
Private Chat

A Slack-style space to ask the real questions, share wins, and get answers from founders and leaders a few steps ahead.

Open to All

Come to a
live gathering.

A few times a year we open the doors beyond the membership. Members and non-members are both welcome — no paid membership required to grab a seat.

The 2027 Operating System
Nov 13, 2026 · EST
The 2027 Operating System
Centerville, OH

A planning + peer-input day. We'll audit how 2026 actually went — what drove revenue, what drained you, and the one bottleneck that mattered most — then each…

$1200
What's Coming Up

A look inside the room.

The real calls and gatherings already on the calendar. This is the work that happens here — show up, get unstuck, keep moving.

7
Sep
Monday
Mastermind
Letting go of a senior hire who isn't delivering

You hired someone senior and expensive, hoping they'd take real weight off your shoulders — and months in, you're still doing the work they were supposed to own. We'll talk through how to read whether it's fixable, when it isn't, and how to have the exit conversation without blowing up the team.

7:00 PM · 60 min · UTC
16
Sep
Wednesday
Workshop
Running a staff meeting that actually moves the business forward

Your team meetings have turned into status updates nobody remembers. We'll rebuild the agenda around decisions instead of reports, figure out what belongs in a meeting versus a message, and walk away with a format you can use next week.

6:00 PM · 60 min · UTC
17
Sep
Thursday
In-Person Gathering
The Undiluted Retreat

Two days in the room with women founders who get it. Deep work, real conversations, and the connections that actually move your business forward.

2:00 PM · UTCCenterville, OH
24
Sep
Thursday
Mastermind
When Your Team Stops Performing and You're Not Sure Why

Something's off — the output is slower, the energy is flat, and you're not sure if it's a people problem, a systems problem, or something you're doing. We'll work through how to figure out what's actually happening and what to do about it.

4:00 PM · 60 min · UTC
5
Oct
Monday
Mastermind
When a Client Relationship Starts Going Sideways

Most of us wait too long to address a client situation that's quietly getting worse. In this call, we'll work through how to spot the warning signs early, what to actually say, and how to reset — or exit — without blowing up the relationship or your reputation.

4:00 PM · 60 min · UTC
14
Oct
Wednesday
Workshop
How to Have the Money Conversation You Keep Avoiding

Whether it's a client who hasn't paid, a partner conversation about equity, or a CFO discussion you've been putting off — this workshop is about the specific money talks founders dread most. You'll leave with a clear approach and actual language you can use.

8:00 PM · 60 min · UTC
22
Oct
Thursday
Guest Speaker
How to Raise Prices Without Losing Your Best Clients

Raising prices is one of the hardest decisions to execute well — not because of the math, but because of the conversations. This call brings in a guest speaker who's done it successfully to walk through what actually works, what backfires, and how to hold your ground when clients push back.

6:00 PM · 60 min · UTC
13
Nov
Friday
In-Person Gathering
The 2027 Operating System

A planning + peer-input day. We'll audit how 2026 actually went — what drove revenue, what drained you, and the one bottleneck that mattered most — then each member builds a focused 90-day plan and a 2027 theme, pressure-tested by the room. Lunch is served.

3:00 PM · UTCCenterville, OH
Membership

Simple monthly
membership.

Apply, get accepted, and start your membership. Cancel anytime.

Charter Member Pricing
Undiluted Membership
$1,500 / month

Lock in this rate as a Charter Member. Your price stays the same for as long as you remain an active member — it will never increase, even when rates go up for new members.

  • 3 live calls every month
  • Full founder resource library
  • Private community chat
  • Skill-building quizzes & tools
  • Charter Member rate locked in for life of membership
  • Cancel anytime
Stay in the Loop

Not ready to apply?
Just want info.

Drop your email and we'll send you updates, resources, and the occasional real talk. No spam, ever.